As the founder of Amora Fine Jewellery, my journey is deeply intertwined with my roles as a mother, entrepreneur and an artist of emotions. Living in the UAE, a region renowned for its rich heritage in arts and luxury, has profoundly influenced my creative vision. Before establishing Amora, I immersed myself in the arts business, which honed my appreciation for design and craftsmanship. This experience, combined with my love for jewelry, led to the birth of Amora—a brand that encapsulates elegance, emotion, and artistry. At Amora, we celebrate life's most cherished moments by offering customizable pieces that provide convenience and are crafted with certified quality, ensuring each creation is a timeless treasure.
I’m Indu Bansal, founder of Amora Fine Jewellery, a journey sparked by my passion for artistry and entrepreneurship. After becoming a mother at 35 and running an arts business in the UAE for five years, I created Amora to celebrate life’s most meaningful moments through timeless, handcrafted jewelry. At Amora, we offer sustainable, conflict-free lab-grown diamonds and plant a tree for every purchase, embodying our commitment to luxury with purpose. Our mission is to turn special moments into lasting memories, making exquisite jewelry accessible to all.