Serial e-commerce innovator, Neelam Keswani, with over 15 years of working experience, started her career with UAE’s favorite concept of Buy One Get One Free, The Entertainer coupon in UAE, Qatar, Bahrain and Oman. After a successful 6 years, she moved on to Gulf Technical, working on coupon loyalty programs with well-known financial bodies such as Citibank, First Gulf Bank, AXA Insurance and National Bonds. She then joined Cobone.com, Middle East’s biggest 'daily deals', or group buying site, as its Founding member, and strategically grew it to become the regions No. 1 online coupon site. Her most recent stint was founding her own company, Glamads FZC, which now owns Middle East’s No. 1 online beauty and fashion store, www.Glamazle.com. Neelam Keswani has proven herself to be one of the most prominent women in the e-commerce world of the Middle East. She has combined her love for makeup and business acumen to grow the site to not only become authorised retailers for the brands but distribute majority of them in the Middle East region. Neelam is a graduate of University of Cambridge Business School in Marketing Management. When not working, she loves to spend time with her family, enjoys working out and of course keeping her finger on the pulse and discovering the next big trend in beauty.