About Poorvi Dureja

As the Commercial Director at Capital 360, part of the Adnec Group, I have 15 years of experience in the exhibitions and events sector. I lead the exhibitions department, focusing on developing commercial strategies that drive growth both in the UAE and internationally. My expertise lies in business development, market analysis, and stakeholder engagement, allowing me to identify and seize new opportunities. I am dedicated to creating engaging exhibition experiences that connect brands with their audiences effectively.

About Business

Throughout my career, I have been committed to supporting women empowerment and fostering gender equality in the business and corporate world. I actively mentor aspiring female leaders, providing guidance and sharing my experiences to help them navigate their careers successfully. I advocate for initiatives that promote women in leadership roles and ensure equal opportunities in the workplace. I collaborate with local organizations focused on women’s empowerment, supporting programs that encourage entrepreneurship and professional development. My efforts aim to inspire and uplift women, helping them to thrive in their careers and become influential leaders in their fields. I believe that empowering women is essential not only for individual success but also for driving innovation and growth within the broader community.