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EVENT OVERVIEW
Global Sustainablility Awards by Gulf News and BeingShe is an excellent initiative, promoting innovation, leadership, and collaboration in the sustainability sector. It aligns with the UAE’s national vision, including the net-zero emissions goal by 2050, and supports the global movement toward sustainable development. The program would highlight successful practices, raise public awareness, and encourage businesses to adopt eco-friendly solutions, enhancing corporate responsibility and attracting investment. It also fosters networking and knowledge exchange, positioning the UAE as a leader in sustainability while contributing to long-term economic, environmental, and social benefits.
1 The UAE’s Vision 2030 focuses heavily on diversification and sustainability, with ambitious goals for environmental conservation, renewable energy adoption, and sustainable development.
2 The government has launched various initiatives such as Masdar City, Dubai Clean Energy Strategy 2050, and commitments to achieving Net Zero by 2050,creating a natural demand for sustainability-related recognition and benchmarks.
3 An awards program dedicated to sustainability could serve as an important tool to show case companies that align with the senational and regional goals.
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INCREASED FOCUS ON SUSTAINABILITY
Sustainability is becoming a key driver of business success. Companies in the UAE are increasingly recognizing the value of green business practices, eco-friendly innovations, and sustainable operations to meet consumer demand and regulatory pressures.
The global trend toward sustainability and the UAE’s push toward being a leader in sustainability in the region provide a unique opportunity to highlight businesses that are pioneering efforts in areas such as energy efficiency, carbon reduction, waste management, and green technology.
POTENTIAL CHALLENGES AND CONSIDERATIONS
While the idea is promising, there are a few aspects GulfNews & Being She should consider before launching such an awards program
Judging Criteria
Sustainability can be a broad concept. Clear, measurable criteria will be needed to evaluate the effectiveness of initiatives (e.g., carbon education, resource usage, waste management).
Industry Participation
Some sectors may be more advanced than others in terms of sustainability. Ensuring equal opportunity and encouraging smaller or newer companies to participate will be important.
Public Perception
Ensuring the transparency of the judging process and the authenticity of the sustainability claims made by companies will be crucial to maintaining the integrity of the awards.
OUR APPROACHES
STEP 1: GATHERING NOMINEES
Nominees are gained via online registration by uploading their detailed profile with achievements, success stories, client testimonies, feedback, previous awards received, etc.
STEP 2: EVALUATING THE NOMINEES
STEP 3: RESEARCH AND JUDGING
The team will assess the material supplied by the nominees. Final judgment will be from the panel of Jury based on various criteria including client dedication, innovation, business growth, longevity, online reputation, client feedback, and business performance and through the online voting results.
STEP 4: CONTACTING AND ANNOUNCING THE WINNERS
Shortlisted winners will be contacted company and notified through a congratulatory email and a mandatory selection of PR and media package to be chosen by them for their personal and business marketing purposes in respect of being an award recipient.
STEP 5: AWARDING CEREMONY
The winners will be invited to the on-ground gala event which will be held in a Museum of The Future on November 2025 in Dubai. On the final event, each winner will take the title of the best in that particular category. The winners will also walk away with the prestigious Being She trophy and certificate.
JUDGING CRITERIA
For a sustainability awards program, judging criteria should be carefully crafted to assess the true environmental, social, andeconomic impact of the nominees. The criteria should cover key areas of sustainability, be objective, transparent, andmeasurable, while also considering the unique characteristics of the UAE’s market and sustainability goals. Below are potential judging criteria for each category, with a general framework that can be customized for different sectors.
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