Four reasons why winning awards is important for women small business owners
Most awards promote the positive impact women make on society and can help bring greater visibility to women's achievements. Encouraging women to put themselves forward or by nominating suitably qualified women, the diverse strengths and achievements of successful women across industries, countries and backgrounds is celebrated.
It’s not a secret that there have been positive debates when it comes to women in business, we envision a society where all women achieve economic independence! Women can aspire to be anything they wish. In addition, we recognize the millions of women entrepreneurs who day after day pursue their passion of entrepreneurship and financial independence. We want women entrepreneurs to feel confident taking a risk on starting or expanding their small businesses. Whether they are writing a business plan, connecting with a business mentor, or receiving a loan to start or grow their businesses.
The power of winning business awards as a small business owner
Winning business awards from credible third parties can go a long way in solidifying your reputation as a trustworthy brand that delivers. As you know even everyone one is a brand and despite how small your business is winning an award can go a long way.
It’s worth repeating that last point. Award-winning businesses are consistently seen as more reputable and honest, even if consumers aren’t consciously aware of this perception.
- Increase your credibility.
Imagine being called Award Winning makeup artist or fitness trainer. Those titles can go a long way increasing your credibility. This increased awareness doesn’t apply just to consumers. You may also receive more attention from suppliers, vendors, and investors — many of whom survey articles and award ceremonies for potential business partners.
- Significant recognition
Award winners benefit from powerful national, local and industry media exposure, joining exclusive groups of high-achieving individuals and positioning their business alongside iconic past honorees.
- Recognition of your expertise
Depending on the type of award and category, being seen as nominees within awards categories positions you favorably within your peer group. Even though an award is no real indicator of expertise and experience, entering these further reinforces the true value and skill you bring to your profession and sector. It gives you much deserved recognition for your hard work.
- PR Opportunities
The PR opportunities that come with making an awards shortlist, or a win, are a great way to market your business as it will be in the spotlight for all the right reasons. If you’re considering spending your money on advertising over paying for an award entry, we advise thinking twice. An award can do a great deal more for a business than paid promotions can, because it’s a more natural method of advertising. PR for awards tends to run for weeks before, during, and for a considerable length of time after the event, giving you an organic source of traffic to your website and social pages. If you work alongside the award organizer’s, you can benefit from this and gain a bigger following.
Awards are great for both you and your business. They can show the outside world the amazing work you have been doing, which can sometimes go unnoticed in sectors not your own. Not to mention how impressed clients will be if they’re thinking of doing business with you and see your award win accreditation.